If you aren’t directing your marketing efforts to the women’s market you are leaving money on the table! When you advertise your brand utilizing a promotional product do you consider will this item appeal to women? Did the message I imprinted on the item resonate with women?
According to marketing guru Tom Peters, “American women are in effect the largest national economy on earth” so with that said having an effective marketing plan to attract women is critical to the success of any business where women can make the buying decision.
To substantiate my point, you may not be aware of the following statistics;
- 53% of investment decisions are made by women
- 55% of all consumer electronics are made by women (Best Buy gets it! Kudos to them)
- 60% of home improvement buyers are women
- 80% of home improvement decisions are made by women
- 2/3 rd’s of all cars are purchased by women
The marketing genius of the women’s market is Marti Barletta who wrote “Marketing to Women” and “Prime Time Women.” Here is a short clip from a recent interview with Marti, please click the link; Marti Barletta
So, if you are not marketing to women – GET IN THE GAME!
Interactive Slide charts that educate women are excellent giveaways!
Great for mailings, tradeshows and take alongs! We have many topics so let me know your niche market.
….. Women love books that inform and speak to their challenges, CLICK HERE
Women like to journal/write their thoughts CLICK HERE
Women want to receive things that are functional, make their life easier like this car trunk organizer;
Magnetic chip clips? Yup, women find these pretty darn useful.
Will the majority of your trade show attendee’s be women?
If so get them a bag they will love and use over and over again with YOUR LOGO on it! Wow, is that a ROI you will love.
Custom Gift Card - oh yes!!!