girpromotions.com,Marketing Consulting,Social Media Marketing,Promotional Products, Minneapolis MN

Why Email Marketing Works

Email is by far the best, easiest and least expensive way to stay in touch with your customers and prospects and to build on-going relationships with them.

Statistics show that about 90% of people who visit your website do not buy or engage with you, that’s why it’s so important to make them a great offer to leave you their name and email address so you can further engage them in the future.  An offer would be a free report , a white paper or other enticing offer that someone who visits your site would find valuable.  Don’t hold out, be sure your offer is good, that way the subscriber will come to expect great content from your site in the future.

TIPS FOR SUCCESSFUL EMAIL MARKETING

1.  Know your market – find out when they read emails from you. perhaps a quick survey would be in order.  Data says that in some cases the click through rate is higher on Saturday and Sundays, but I would say that depends on your market.

2. Email can feel like homework – Don’t let your email feel like someone’s homework. If it’s too long, people won’t continue reading, if the subject line is boring – they won’t open it.  Best time of day to send emails typically is between 6-7 am because most people scroll through their mail first thing, that open rate drops off at night.

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